Six reasons to Shop the City

Over 1000 stores across the city are gearing up to host Melbourne’s Shop the City during Black Friday on 23 November. From 10am to 10pm find discounts, entertainment, exclusive giveaways, food and drink at this major shopping event.

Here are six shopping-fueled events to get you started.

Nutcracker Christmas

If you’re looking from something lighter and brighter, Emporium Melbourne is launching its Nutcracker Christmas for Shop the City. Live music and Candy Cane bar cocktails are just the beginning for this magical shopping event. With over 100 exclusive offers and special in-store events, Emporium Melbourne invites you to capture the magic of Christmas.

A shot on one level of a shopping centre, with a view of three different levels

Emporium Melbourne

QV Colour Party

Grab the perfect selfie at QV Melbourne’s Colour Party. Step insides the giant confetti dome for the perfect Instagram pic or hop on board an augmented reality reindeer. They’ll also be serving complimentary black russians with their DIY gingerbread creation station, so you can pair some sweet treats with your shopping finds.

Sweets and Treats at David Jones

Stop by David Jones for a refreshing break during Shop the City. Grab an ice cream or popcorn from Sweets and Treat, spoil yourself with complimentary nail art by OPI and enjoy the live DJ until 9pm. David Jones has everything you need for the ultimate day of shopping.

Gelato Messina ‘Ses-I’m-Easy Street’ gelato

Cool off with a free cup of ‘Ses-I’m-Easy Street’ black sesame gelato with coffee crunch from Gelato Messina at Melbourne’s GPO. And if you’re spotted wearing black while shopping by one of the event’s photographers, you might just be rewarded with a $20 dining gift card!

Myer Giftorium

Add a personal touch to your gift giving this year with a personalised gift from Myer Giftorium. Find the perfect stocking stuffer from items exclusive to the city store. Personalise a Barbie or visit FAO Schwartz for gift ideas for the kids. Adults can check out the Four Pillars pop-up for a range of gins.

Black Friday Party at Melbourne Central

It’s the go-to shade in every Melburnians wardrobe, so why not celebrate it at Melbourne Central’s Black Friday Party? For everything dark and moody, Melbourne Central is offering up all black everything. There’s black bubble cup cocktails, MAC smoky eye makeovers, Blackjack games, charcoal lobster rolls and the all-black Night Garden. You’ll have everything you need for the ultimate moody Instagram pic.

Two women walking in front of a minimalist style shop

Melbourne Central

Looking for more?

Check out St Collins Lane, Collins Street Precinct and The Strand for even more exclusive discounts and offers during Shop the City.

Grab a friend and head into the city on Friday 23 November for this ultimate one day shopping event!