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Shop your way along fashionable Flinders Lane

Handmade to high-end, local to luxury, this little street has you covered from head to toe. Discover these beautiful boutiques for men’s and women’s fashion, footwear and accessories along stylish Flinders Lane.


The Incu menswear store’s eclectic mix of emerging and established labels, limited editions and one-off designs are always so hot right now. Find the latest from brands such as Marc Jacobs and Melbourne’s own PAM. There are also smart collaborations by the likes of Fred Perry and ex-Dior director Raf Simmons.

A cap with a picture of a fox on it, with clothes racks and mannequins modelling men's clothes in the background


Old and new are in glorious harmony at Alpha60’s store in the heritage Gothic-style Chapter House next to St Paul’s Cathedral. There’s ample room for the Melbourne label’s full collection of classics with a twist for men and women in this grand hall.
For more menswear options with a boutique feel, V and J Menswear are a must visit. Whether you need a ready to wear corporate outfit or a bespoke formal creation, their tailors are on hand and ready in any sartorial situation.
A local label with an androgynous touch, Et Al makes cutting-edge clothes that defy the runway trend for discomfort. Which is why the staff at Shannon Bennett’s Vue de Monde restaurant wear uniforms designed by Et Al. Come in and get comfortable with their designs’ refined yet relaxed tailoring, which has the fluidity of soft drapery.
A modern, minimalist Melbourne label for men and women, Nique is influenced by architecture, Japan and the street. Step inside this store for everyday basics, shoes and accessories that are both timeless and fashion-forward, cool yet affordable.
A girl holds out a dress on the racks at a womens clothes store


Gentlemen, isn’t it time you picked up something from Jack London? Mixing classic British tailoring and 1960s Mod style, this Melbourne label is all over narrow lapels, trousers and ties. Go strut your stuff like a young Mick Jagger.
Enter the sleek Masons mothership for a menswear shopping experience that takes everything up a notch, from fashion and accessories to service. Luxuriate in the latest from brands like Dior Homme, Lock & Co Hatters and Brunello Cucinelli.
Feel like a million dollars for a whole lot less with Dizingof’s bright colours, prints, intricate cuts and bold statement designs. This Melbourne womenswear label combines co-designer Haim Bzezinski’s architectural flamboyance and Dana Pavlic’s flair for pattern-making and sourcing fabulous fabrics.


The daughter of Australian fashion legends Mike Treloar and Prue Acton, Tiffany Treloar has made a name for herself with computer-aided design. Vibrant digital prints are central to her women’s clothing collections, but we especially love Tiffany’s stunning scarves. Other accessories with distinctive digital designs include leggings and tote bags.
The basement e.g.etal jewellery store is easy to miss while walking along Flinders Lane, but step inside once and you’ll never forget. Stocking more than 40 Australian and New Zealand designers, it’s a treasure trove of uncommon contemporary creations. Whether you want a distinctive engagement ring, conversation-starting party piece or some no-reason indulgence, come have a look.

Two pairs of earrings, and a necklace on display in a shop with a woman reaching into a glass display case in the background

e.g. et al

Raise even the most basic outfit to the height of elegance or extravagance with one or two of Christine’s hand-picked treasures. Find the distinctive finishing touch you’ve been looking for among this amazing store’s hats, scarves, bags, gloves, shoes and jewellery.


From heels to flats, boots to espadrilles, Cinori Shoes has fab footwear for women who like to show off their unique style. This store stocks local and international labels like Django and Juliette, Beltrami and Zeta. Like what you see? Good news, they also do bags!
The byword in fancy footwear since it was established in 1965, Miss Louise is your go-to for Valentino kitten heels. Alexander McQueen sneakers. Nina Ricci ankle boots. Towering Versace stiletto sandals. Ooh la la! They also stock bags, including must-have Yves Saint Laurent elegance.

More laneway love

If you’ve worked up an appetite with all that shopping, check out our foodie’s guide to Flinders Lane, part one and part two. Then hit up some other top shopping and dining laneways with our guides to Degraves Street and Centre Place.