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Shop small and save big with these Melbourne boutiques

In response to the closure of many small brands, a collection of local designers have created an initiative called We Wear Australian. The #WeWearAustralian campaign is about supporting local fashion businesses from home – with participating brands making donations to Australian charities. Shop online, grab a bargain, and do some good!


Alpha60’s range of Melbourne streetwear will add an injection of modern comfort to your work from home staples. Their latest collection sees a monochrome palette on offer (with pops of vibrant cobalt), ensuring you still channel those Melbourne style vibes from home. Take advantage of 20% off online as part of the We Wear Australian campaign.

Alpha60 is located in Chapter House on Flinders Lane, but you can shop online until they reopen.

The interior of a large boutique store



All the cool kids in Melbourne wear Elk. This Aussie, ethically-made label knows how to deliver stylish and colourful pieces at an excellent price point. Almost everything on offer is perfect for working from home, with stretchy knits and floaty silhouettes a feature. Men can pick up something special from a range of leather accessories and travel essentials. Bargain hunters will love a further 30% off sale.

Elk is located on Little Collins Street, but you can shop online until they reopen.


This local success story delivers classic men’s and women’s staples for their cult following of fashion lovers. The bassike denim range, made in Japan, is always a favourite. They have even created a work from home edit to deliver stylish pieces for those isolating. As part of the We Wear Australian campaign, they are currently offering a further 30% off sale items.

bassike is located in Emporium Melbourne, but you can shop online until they reopen.


If you are the romantic type, Nevenka is the perfect brand for you. Escape isolation with a scroll through floaty occasion dresses and a bridal collection that would make any bride beam. Even the ready to wear collection is dreamy – and with 5% off for the We Wear Australian campaign, you will save a fair chunk of spare cash on your couture piece.

Nevenka is located in Howey Place, but you can shop online until they reopen.


When you think of classic Melbourne style, it’s hard to go past local label búl. Their range of chic separates will keep you looking professional in your home office without sacrificing on comfort. A range of sleek basics are also excellent additions to your isolation wardrobe. The label will be matching each piece sold with a donation to Thread Together during the We Wear Australian campaign.

búl is located in Melbourne Central, but you can shop online until they reopen.

A woman browsing a rack of clothes in a shop


Dinosaur Designs

Dinosaur Designs have a unique collection of resin jewellery and homewares. This iconic Australian brand has been evolving over the years, even opening a store in New York. Shop their new season fine jewellery pieces in precious metals and marble, as well as a large range of homewares and even resin handbags.

Dinosaur Designs is located in The Strand Melbourne, but you can shop online until they reopen.


Aje have always embraced the logomania trend. Their range of logo t-shirts has been a frequent favourite for chic Melbourne shoppers looking to pair a simple tee with a pair of jeans. However, this label is more than just their tees. Their kaleidoscopic knitwear collection is perfect for working from home, with uplifting colours keeping you warm as winter approaches. Their design led outerwear will gladly accompany you on your daily coffee run.

Aje is located in Emporium Melbourne, but you can shop online until they reopen.

Lee Mathews

If you are looking for an isolation uplift, try Lee Mathews. Their range of happy print pieces will deliver a holiday at home without the risky flight. Their stylish fine jewellery will also give your most basic work from home outfit a professional finishing touch. While you are there, take a look at their pretty homewares for a high-end addition to your bedroom desk or kitchen workstation.

Lee Mathews is located on Lygon Street, Carlton, but you can shop online until they reopen.