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Eleven places to shop for the Spring Racing Carnival

Hold on to your hats! Spring Racing Carnival is upon us.  Stand out from the crowd with a winning headpiece and stunning outfit from Melbourne’s most stylish boutiques. Here’s our tips for finding the perfect race-ready outfit in the city.

Alice McCall

Bohemian, feminine and playful – get race day ready with Alice McCALL. Located at Melbourne Emporium (level 2), dress to impress with the latest collection of ruffled skirts, floral print playsuits and pastel coloured dresses.

Two women holding hands wearing summer dresses.

Floral prints from Alice McCALL

Wendy Scully Millinery – Pop-up shop

This one-stop pop-up shop has a winning selection of race-ready headwear. From handmade fascinators and hats, Melbourne milliner Wendy Scully is onsite to help you with all your fashion needs. Located at 260 Collins Street in St Collins Lane until Saturday 18 November.

Woman wearing red and black floral patterned hat.

Fascinator by Wendy Scully

Madam Virtue & Co

Stand out from the racing crowd with Madam Virtue & Co. This fashion boutique specialises in limited edition, vintage and designer clothing and accessories. With every piece hand-picked overseas, your unique look will be turn heads from track to field.

A collection of black, silver and gold women's purses.

Race day accessories at Madam Virtue & Co

The Eternal Headonist

All spring racers know a great look starts with a headpiece! The Eternal Headonist is popular among regular race-goers for designer headwear, summer hats and one-of-a-kind fascinators. Find them in the Georges Building on Little Collins Street.

Woman wearing black and white hat

Racing headpiece from The Eternal Headonist

Louise MacDonald

Melbourne’s most famous milliner, Louise MacDonald designs headpieces for racing events all year round. Known for styling celebrities during Melbourne’s spring racing season, her latest designs include a collaboration with Hugo Boss.

A woman wearing a race day blue hat

Hat design by Louise Macdonald

Marea Bright

With over 52 years of expertise, you will definitely find a winning headpiece at Marea Bright. With ready-to-wear pieces available, Bright also creates individual unique headpieces. Everyone knows a stellar race day outfit must include a headpiece to match.

A shelf display of different headpieces and headbands.

Headpieces by Marea Bright


Opening their first Australian store this week, leading fashion superstore, Debenhams offer exclusive labels only available from their Melbourne store. With Kate Middleton regularly seen in their designer labels, find an elegant race day look from Debenhams.

Inside look at department store. Women's clothing and accessories on display.

Race day looks at Debenhams


Established in 2008 by designer Kristy Barber, Kuwaii sees itself as an alternative to mass-made fashion. The label creates its pieces in Melbourne using sustainable, long-lasting materials. Look race ready and fashion-forward in a Kuwaii design.

Inside a women's clothing store. Clothing hanging on rack.


Dion Lee

For women looking for a winning outfit, Dion Lee is an aesthetic statement. The brainchild of designer, Dion Lee, this designer label is known for structured silhouettes and sculptural forms. The Dion Store city store is located in Emporium Melbourne (Level 2).

Women wearing dress velvet dress

Dress by Dion Lee

Design a Space

Design a Space is a design gallery, showcasing unique, limited edition pieces created by independent Australian designers. There’s every chance that you’ll walk away with an original one-off piece – perfect for a unique race day look!

Woman wearing black evening dress with black high heels posing outside near flower garden.

Dress by Melbourne designer Cary Does Grant from Design A Space

American Rag

American Rag stocks vintage pieces imported straight from the USA. With Twiggy-style shift dresses, satin gowns and party dresses, you will look just like Jean Shrimpton at Derby Day circa 1965. American Rag is in Southgate (upper level) and the QV shopping centre (level 3).

Front store window featuring vintage women's dresses

Vintage racing dresses from American Rag