Melbourne’s most instagrammable shops

Love keeping a virtual account of your shopping experience? Here’s some of the best looking shops in Melbourne, guaranteed to light up your Instagram feed.

Pollon Flowers
Pollon Flowers is one of Melbourne’s most beautiful shops. Blessed with a superbly photogenic location behind Melbourne’s St Paul’s Cathedral, it’s a destination for locals and travellers alike. The ever-changing window displays are always gorgeously, daringly creative, and it’s just as pretty inside.

The window and entrance to a florist shop surrounded by flowers in an old church building

Pollon Flowers

Harry Potter shop at Myer Bourke Street
Myer’s new Harry Potter pop-up store is the only destination in Australia where you can snap a selfie holding onto the trolley at Platform 9¾. There are also plenty of other Insta-worthy moments including the Wizarding World Invisibility Cloak photo stand and the Harry Potter flying car. The store stocks all the official Harry Potter merchandise you can shake your wizard’s stick at, including costumes, books and an extensive collection of character toys.

Store showing blue Ford Anglia flying through air and shelves of harry Potter merchandise in background

Harry Potter store at Myer

If it’s quirky, it’s probably in Wunderkammer. The ‘chamber of wonders’ along Lonsdale Street, there are vintage glass cabinets and ageing scientific instruments you won’t see on your usual feed.

A rare metal robot in a glass case


It’s not every day you find a store adjacent to a cathedral. Soaring ceilings, stained glass windows and a baby grand piano are some of the casual touches at Alpha60’s newest Melbourne store. Head up the stairs adjacent to their Flinders Lane store, you’ll want these bragging rights.

Shop with cathedral windows and domed ceilings

Alpha 60

Captains of Industry
In case you’re ever torn between Instagramming your espresso or handsome suited self, there’s a solution. A walk-in-café, tailor and suit store rolled into one clean venue, Captains of Industry may have earned the right to their name. Suits are all made-to-measure, with fabrics from Italy or England’s Holland and Sherry.

Ground floor of Cathedral Arcade 

Known for one of the most stunning ceilings in Melbourne, Cathedral Arcade is one of Melbourne’s most underrated shopping destinations.  Built in 1926, the Arcade’s ground floor shop-fronts are remarkably preserved in their original state. Stroll through to discover stylish contemporary offerings from independent designers Kuwaii and Obus and unique retro wares from Vintage Sole.

The arcade is also the gateway to the the nine-storey vertical village of the Nicholas Building. Inhabited for decades by designers, craftspeople and quirky stores, and dotted with artist’s studios and galleries, it’s still an utterly unique glimpse into the creative life of the city.

A person is walking past shops in Central Arcade, shops are lit up at photo tilts up to beautiful stained glass ceiling of the arcade.


Paul Smith
A heritage-listed building is a photographer’s dream, let alone one that houses collections from British designer Paul Smith. The impeccably placed, asymmetrical wall of frameworks leading up to the women’s section is ridiculously easy on the (camera) eye.

People walking through an attractive arched doorway

Paul Smith

The Paperback Bookshop
One of Melbourne’s most iconic book stores, The Paperback Bookshop has been a champion of the independent book scene since the 1960s. Open late on the weekend, browse the bookshelves and lose yourself among the pages of the literary greats. Legendary cafe Pellegrini’s is right next door, which is the perfect excuse to grab a coffee along with a shot of their distinctive neon sign.

The front of a book store on a busy city street

The Paperback Bookshop

Lucy Folk
A tiny hole in the wall in picturesque Crossley Street, Lucy Folk is marked by a neon red pretzel against a pale blue doorframe. Inside, custom made white, gold and silver plates casually conceal the dilapidated, chipped brick walls. It’s a unique, smart design for the space, which is home to Folk’s jewellery collection.

Find more photogenic locations at Favourite places to take photos in Melbourne