Melbourne’s most instagrammable shops

The Instagram shopper’s shot is the bathroom’s selfie’s older, more sophisticated sister. If you’re determined to keep a virtual account of your shopping experience, make sure you’re in some of the best looking shops in Melbourne.

Retro Star Vintage

From 1940s frocks to 1990s band T shirts, whatever your taste in retro is, this little shop in the Nicholas Building has it. Somehow, 10,000 items sourced from around the world are crammed into Retrostar Vintage Clothing, including boots, bags, hats and hoodies. Find your next bold fashion statement at this hidden gem.

A denim jacket with Pebbles Flintstone embroidered on the back



Traditionally a specialist retailer for the dapper gentleman, Harrolds Melbourne has recently renovated to reveal an entirely women’s apparel-dedicated floor. The store plays host to a number of luxury brands including British designer Stella McCartney and Manolo Blahnik. The stunning fit out is sleek and glamorous, the perfect backdrop to any photo.


If it’s quirky, it’s probably in Wunderkammer. The ‘chamber of wonders’ along Lonsdale Street, there are vintage glass cabinets and aging scientific instruments you won’t see on your usual feed.

A toy metal robot in a display case


Paul Smith

A heritage-listed building is a photographer’s dream, let alone one that houses collections from British designer Paul Smith. The impeccably placed, asymmetrical wall of frameworks leading up to the women’s section is ridiculously easy on the (camera) eye.

People walking through a shop doorway

Paul Smith


Curved glass, neutral colours and a clever disruption of textures creates Elk’s warm shop space. A Melbourne-based label, the flagship store on Little Collins Street hosts their bi-annual collection of seasonal, natural hues. Elk recently collaborated with Gorman and Guide Dogs Australia to release a winter line for puppers. Best shopping excuse ever?


It’s not every day you find a store adjacent to a cathedral. Soaring ceilings, stained glass windows and a baby grand piano are some of the casual touches at Alpha60’s newest Melbourne store. Head up the stairs adjacent to their Flinders Lane store, you’ll want these bragging rights.

A clothes shop located in a room that looks like the interior of a high ceiling, a big window and a baby grand piano

The Alpha60 store in Chapter House

Captains of Industry

In case you’re ever torn between Instagramming your espresso or handsome suited self, there’s a solution. A walk-in-café, tailor and suit store rolled into one clean venue, Captains of Industry may have earned the right to their name. Suits are all made-to-measure, with fabrics from Italy or England’s Holland and Sherry.


Garments are arranged according to shade, and floors at Kuwaiis Cathedral Arcade space are pastel lavender. It’s essentially a colour-lover’s dream, and a snap is guaranteed to fit seamlessly onto your feed.


The long, narrow space inside Melbournalia feels anything but. The floor, half painted with vintage colours and half open grey concrete, complements the forever-changing timber wall. Everything at Melbournalia is made in Melbourne.

A woollen scarf, gloves and hand cream on a table

Melbournalia – Made in Melbourne

Corky Saint Clair

A vintage haven tucked under Melbourne’s belly, Corky Saint Clair is a gem in Campbell Arcade. Snap a pic of your #vintage finds against the arcade’s signature pale pink walls.

Lucy Folk

The neon red pretzel against a pale blue doorframe is eye-catching enough outside Lucy Folk. Inside, custom made white, gold and silver plates casually conceal the dilapidated, chipped brick walls. It’s a unique, smart design for the space, which is home to Folk’s jewellery collection.

A girl wearing a winter coat walking into a shop

Lucy Folk


In Habbot’s Elizabeth Street premises, the carefully thought-out, so contemporary shoes are (rightfully) placed on a pedestal (usually literally). Try on a few of their luxury leather boots, or gold sneakers for a picture.