Make your own Melbourne look

Is your winter wardrobe in need of an update? We asked fashion and personal stylist, Sally Mackinnon, from Styled by Sally, to gives us the lowdown on must-have fashion and accessories in Melbourne this winter. 

With the onslaught of winter, Melburnians love rugging up in a good coat, a warm scarf and cosy knitwear. Melbourne’s city centre has a great range of local designs for both men and women and you don’t need to enter a shopping mall to find them!

Elk – womenswear, men’s and women’s accessories

A pioneer of independent Australian design, Elk was founded by husband and wife duo in 2004 right here in Melbourne. Seasonal collections typically lean towards natural hues and the use of fine quality raw materials sourced from all over the world, including their luxurious range of knitwear. Featuring soft cashmeres, 100% merino and Italian yarns, Elk’s range of knitwear has you covered (and warm) this winter.
Get the Melbourne look: The Suave Cashmere Sweater

A woman looking at the camera wearing a brightly coloured sweater

The Suave Cashmere Sweater from Elk

Habbot –  women’s shoes

Designed in Melbourne and made in Italy, Habbot shoes are a truly unique shoe brand for women who love colour and unique design. And if you don’t find the perfect shoe in their beautiful Strand Arcade store, you can customise your own! The My Habbot service lets you design your own shoes online and in-store.
Get the Melbourne look: The Tait Ankle Boot

A high heeled ankle boot with a metallic heel

The Tait Ankle Boot from Habbot

Alpha60 – women’s and menswear

Born in 2005, Alpha60 has famously woven itself into the fabric of Australian fashion through a fresh take on classic styles and cuts, and a celebrated ‘sophisticated quirk.’ Their Flinders Lane store is a haven for interesting, unique designs and prints and their newly opened space in Chapter House (above their Flinders Lane store) is one of Melbourne’s most beautiful places to shop.
Get the Melbourne look: The Bren Coat

a woman wearing a long wrap around coat with trousers and ankle boots

The Bren Coat from Alpha60

Blonde Venus – womenswear

Seasoned designer Marietta Marlow’s eye for detail and her affinity for the female form make Blonde Venus garments appear as collector’s items. All Blonde Venus clothing shares a quality of craftsmanship that extends right down to the smallest clasp or button. Tucked down one of Melbourne’s iconic laneways, this local gem is worth the visit even just to browse the collection.
Get the Melbourne look: Elvira Coat

A mannequin display of a long winter coat with a high collar

The Elvira Coat from Blonde Venus

Jay Dillon – menswear

Founded in 2005 by the man himself, Jay Dillon boasts an eclectic range of classic and statement pieces, meticulously chosen to ensure a superior look and quality. A strong love for colour, pattern and dynamics results in a unique retail experience in this Little Collins Street boutique. Supporting both local and international designers, Jay Dillon is a must see for men looking for something a little different.
Get the Melbourne look: Cutler & Co Thunderstorm Jacket

Clementines – accessories

This iconic Melbourne store located in the heart of Degraves Street and featuring a bright orange Vesper as it’s mascot, Clementines is your one stop shop for everything made and crafted in Victoria. One of their best selling local labels is the made in Melbourne Uimi Knitwear. Known for it’s vibrant colours, bold patterns, beautiful textures and high quality renewable natural fibres, this locally made knitwear label has the perfect winter accessories for you.
Get the Melbourne look: Max Merino Scarf

Shelves of winter woollens including scarves, socks and gloves

Clementines (Max Merino scarves bottom left of photo)

124 Shoes – men’s and women’s shoes

As their saying goes, 124 Shoes are not for the ordinary. 124 Shoes provide a unique artisanal experience for shoe lovers, with a hand selected collection of meticulously Italian crafted footwear, leather goods and fragrances for men and women. Each collection is sourced using the finest materials, and sophisticated and traditional techniques combine to give each shoe a unique signature. Your new winter boots have never looked this good.
Get the Melbourne look: Lemargo Ankle Boot

A pair of shiny leather boots

The Lemargo men’s ankle boot from 124 Shoes

As a style consultant with over 10 years of experience, Sally Mackinnon is one of Melbourne’s most experienced personal stylists, leading an experienced team of stylists and personal shoppers at Styled by Sally