Five free things to do at the Virgin Australia Melbourne Fashion Festival

It’s another huge year for the Virgin Australia Melbourne Fashion Festival, which is on until Sunday 19 March. There are many free events, activations and premium exhibitions to enjoy – and you get to keep the change in your back pocket. Here’s five ideas to get you started.

Madame Serini Haute Couture

A post-war Italian immigrant, Madame Serini was a dressmaker known for championing European style. After setting up her own label in 1959, she became one of Australia’s leading high-end womenswear designers of the 1960s and 1970s. Don’t miss the Immigration Museum’s showcase of her designs from the 1960s, including a full-length, salmon pink cape and a black velvet kaftan.

Full-length coat made by the label of Madame Serini

Full-length coat, made by the label of Madame Serini, an Italian immigrant who arrived in Australia with her family in 1950.

Miranda Skoczek: Deshilado

Referencing early 16th century Spanish textiles, visual artist Miranda Skoczek presents her ground-breaking exhibition for the Pieces of Eight Gallery. Deshilado (meaning drawn thread work) showcases a vibrant variety of design mediums including fabric, paint, pen, thread, found materials and collected jewels. Runs until Saturday 25 March.

The Plaza

Located directly outside Melbourne Museum, don’t miss The Plaza: a bustling marketplace, with red carpet arrivals, live entertainment and pop-ups. Make sure you drop by the Mist Wood tasting bar pop-up (featuring gin) and an exclusive festival bar. Runs from Tuesday 14 March to Sunday 19 March.

People outside the Royal Exhibition Building

Be seen at The Plaza during the Virgin Australia Melbourne Fashion Festival

Arts program walking tour

Discover fashion through the eyes of a curator on this special festival-guided tour of VAMFF arts program highlights.  This is a fascinating opportunity to meet some of the festival’s featured artists, curators and exhibition organisers from renowned galleries including Blindside, Pieces of Eight and Craft. The tour, which takes place on Saturday 18 March, is free but RSVP is required.

Memories are the fabric of the family

Immersive yourself in Memories are the fabric of a family. Exploring the tenacious relationship between memories, family and belonging, this unique exhibition will run for one-night only on Friday 10 March. Treat yourself to a full sensory experience which includes photography, couture design, classic music and ballet. Free by RSVPs are required.

Woman in a dress

Memories are the fabric of a family