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Everything and anything you should be wearing this winter

Winter has been known as the season where black takes centre stage, but you don’t need to follow the tradition. Upgrade your winter style because Melbourne has plenty of options to give your look a new life. Here are some essential shops and boutiques to visit when your wardrobe needs a reno.

Everything cosy from Yellow Earth

Don’t despairingly part with cosy ugg boots at the door this winter. Yellow Earth marries the highest quality sheepskin and wool with fashionable wears. Pair traditional, earthy sheepskin boots with ripped navy jeans, or choose a bold, statement colour. A range of sheepskin jackets are also on offer, for the chilliest days.

A man standing inside a brightly lit shoe store

Yellow Earth Australia at Emporium

Bespoke footware and leather goods from Roberts and Hassett

Located inside Captains of Industry gentleman’s outfitters, Roberts and Hassett produce and sell fine handmade leather goods and bespoke shoes. Pick up something truly unique – and reward yourself with an espresso afterwards.

A statement piece from No Order Market

Despite the name, there’s plenty to order at No Order Market. A retail space housing Archive, Base Range and Shifting Worlds, it’s the smallest, boutique department store above ground level. Treat yourself to a statement piece (or three) for winter.

Classics from LIFEwithBIRD

A Melbourne-based designer and one of the most recognised local brands, LIFEwithBIRD’s autumn/winter collection is a must. Timeless classics combine bold visuals with contemporary culture. Wear the statement pieces seamlessly from day to night.

A women standing behind the counter inside a clothing store


Contemporary construction with Even Penniless

Muted, androgynous pieces from Even Penniless are cleverly minimalistic and often one-piece outfits. Dressing has never been easier.

Accessories from Melbourne boutiques

Finding something that tickles your jewellery fancy isn’t difficult in Melbourne. It’s both a blessing and a curse. Browse through boutiques including e.g.etal, Gazelle Jewellery, Lucy Folk and Craft to revamp your accessories this winter.

A girl walking through a shop door

Lucy Folk

Headwear at The Eternal Headonist

Get a jump on spring racing frenzy. Along with fascinators, The Eternal Headonist is home to a range of party-friendly hair accessories.

Practical clothes from The Practical Man

Leisurewear, activewear, and fashion meet at The Practical Man. Practical clothes (which you’ll actually wear), include effortless shirts, cosy jumpers and bright, bold sneakers. A double storey venue, wander down to the neon-lit basement level for aesthetic activewear.

A man in a white shirt standing behind a glass display inside a store

The Practical Man

Be awestruck at Alpha60

With over nine boutiques across Australia, there’s no shortage of demand when it comes to Alpha60. Founded by brother and sister-duo Alex and Georgie Cleary, Alpha60 combines sophistication with quirk.

Brooches at Erika

Erika Boutique is home to over 1,000 brooches, and is one of Melbourne best independently-owned boutiques. Browse through animal-themed brooches, crystals and gold brooches.

A brooch on display in a shop


A little art with your shopping at Assin

An ever-changing retail and exhibition space, Assin connects fashion with architecture and design. A city basement space below Little Collins Street, the space hosts galleries, installations and collaborations. Check the website for the current showcase.

Sustainable fashion at Kuwaii

Made in Melbourne, Kuwaii is equal parts beautiful and versatile. Intelligently designed for long-lasting wear, Kuwaii’s light-filled Cathedral Arcade store is a relaxing place to shop. Using environmentally friendly fabrics, sustainable fibres feature in each collection. Kuwaii also works with makers to ensure workers are paid a fair wage.

Hidden treasures at The Cats Meow

One of the gems tucked into Campbell Arcade, The Cats Meow stocks independent designers from around Australia. All designs are Australian-made, and sizes vary from 8 up to 18.

A rack full of women's clothing

The Cats Meow

Cash in cashmere at Catcher Coats

Australian made and operated, Catcher Coats have called Melbourne home for over 35 years. You can purchase them directly at their Queen Victoria Market stall.

Hunt for jewellery gems

There are plenty of bright, boutique jewellery stores to explore around Melbourne, including Gray Reid Gallery, Wayne Lynch and Erika.

Crazy cat lady gear at Cat Café Melbourne

Melbourne’s furriest café stocks enough cat fashion, cat beanies and cat-lady scarves to get you through winter. After you’ve patted your fill of kittens at Cat Café Melbourne, browse through the limited selection of feline-inspired winter gear.